Last updated: March 2019

Version: 1.0

Contents

1. Whats in this policy?
2. What does this policy cover?
3. How do you protect my personal information?
4. What types of personal data does The LVH Group collect about me?
5. How long will The LVH Group keep my information?
6. How can The LVH Group use my personal information?
7. When will The LVH Group use my information to contact me?
8. Will I be contacted for marketing purposes?
9. When does The LVH Group share my personal information with others?
10. What are my Rights?
11. How does The LVH Group use cookies and similar tracking?
12. How will I find out about changes to this policy?
13. How can I contact The LVH Group?

1. Whats in this policy?

This policy tells you:

• What information we might collect about you
• How we might use that information
• When we might use your details to contact you
• What information of yours we might share with others
• Your choices about the personal information you give us

2. What does this policy cover?

This policy covers the services that are offered by The LVH Group Ltd.

3. How do you protect my personal information?

We are strongly committed to keeping your information safe. To do this we design our services with your safety in mind. We use AWS the global leading Amazon Web Services system to host our services and help protect your data. We also use Stripe to collect your membership payments and we never hold you credit card data.
At the same time, no service can be completely secure – if you have any concerns that your personal information has been put at risk, for example if someone could have found out your password, please get in touch straight away.

Where we store your information

We run our services from outside the European Economic Area and although we use the services of AWS based either typically in Ireland or Japan we do securely transmit your data outside of the EEA.

4. What types of personal information does The LVH Group collect about me?

a. Information that you give us

We will ask for your name and your e-mail address. We may also ask for your gender, age range for consumer information.

b. Device information

Devices are lots of things like:

• Your computer
• Your mobile
• Your tablet

We may automatically collect some technical information from these devices and web browsers even when youre not signed in.
This might include:

• IP (internet protocol) address
• Device ID

c. Information on your activities when you talk about us

If for example you’ve mentioned us in a Twitter post, well collect your Twitter handle.

5. How long will The LVH Group keep my personal information?

When you give us any personal information we will always stick to these principles:

• We only hold your information for as long as we provide the activities/services we have told you about or have a valid reason to keep it.
• We design our services so that we dont hold your information any longer than we have to.

6. How can The LVH Group use my personal information?

We have to have a valid reason to use your personal information. Its called the lawful basis for processing.
Sometimes we might ask your permission to do things, like when you subscribe to become a member. Other times, when youd reasonably expect us to use your personal information, we dont ask your permission, but only when:

• The law says its fine to use it, and
• It fits with the rights you have

We use your information for these types of things:

• To deliver our services and to provide you with information about them
• To deal with your requests, complaints and enquiries
• To personalise services and give you things more tailored to you

Personalisation is turned on in your account settings.

If you dont want to receive personalised services you can turn this option off. Even if you have personalisation turned off, we may still collect information about how you use our services in order

• To help us understand what kind of services you might use
• And sometimes how you might share things with other people
• To recommend things we think might interest you
• To research and innovate
• To contact you about various things

Youre not a guinea-pig, but knowing how you use our services we hope to deliver wider service content in the future.

7. When will the The LVH Group use my information to contact me?

We might use your information to contact you about different things such as:

• To update you on any changes to The LVG Group policies, practices and Terms of Use
• To check with you about any service or activity youve signed up for.
• To contact you about a creation you sent us, such as a storyline idea.
• To answer you when you’ve contacted us, or to respond to a comment or complaint
• To invite you to take part in surveys about The LVH services, which are always voluntary
• For marketing purposes
• To send you notifications on your device if youve selected them in your settings

Well only contact you when we need to or when youve given us permission.

8. Will I be contacted for marketing purposes?

We’ll only send you marketing emails or contact you about The LVH Group, services and your views on issues about The LVH Group if youve agreed to this.

Keep in mind, even if you cancel your membership, we may still contact you.

Will my personal information be used when The LVH Group advertises with other companies?

If you have visited us or have been gifted a membership or a friend has recommended Lady Victoria Howard we might use information that we hold about you to show you relevant and “targeted advertising” through other companies’ sites, like Facebook, Google, Snapchat or Twitter for example. This could be showing you an LVH Group advertising message If you dont want to see our targeted advertising, you can set ad preferences in your social media companies settings. Also, you can visit your LVH account and turn off personalisation, but it will also turn off all personalised services.

9. When does The LVH Group share my personal information with others?

We will never sell your personal information. We do share it with others in these ways:

• When you make something public, for example if you post a comment that the public can see.
• When we use other closely allied and specially selected companies to power our services

In order for us to give you quality experiences and to understand how youre using our services we often use other companies to process your personal information on our behalf. For example, sending you emails about things we think might interest you, or to ask you what you think about our services. We make sure that your personal information is looked after as if we were handling it directly. We carefully select these companies, only share with them what they need to do the work and we make sure they keep your information secure.

• When we share personal information with companies in The LVH Group.
• Sometimes by law we have to pass on your information to other organisations

We might also share your information if we have to by law, or when we need to protect you or other people from harm.

10. What are my rights?

Remember, youre in control of your personal information.
You have the right to:

• Request a copy of your information
• Not let robots make big decisions about you
• To ask us to correct information that’s wrong, to delete it or to request that we only use it for certain purposes
• To change your mind, and ask us to stop using your information. For example, unsubscribing from any marketing emails or turning off personalization
• You also have the right for your data to be forgotten

Bear in mind, sometimes we might not be able to help. Like if the law tells us we cant.

11. How does The LVH Group use cookies and similar tracking?

What are cookies and tracking technologies?

Cookies are bits of data which are stored in your computer or mobile when you visit a website or app.
There are also similar pieces of tracking information we collect.

Why do we use cookies and other tracking?

To do a few different things:

• To remember information about you, so you dont have to give it to us again. And again. And again
• To keep you signed in, even on different devices
• To help us understand how people are using our services, so we can make them better
• To help us personalise your Lady Victoria Howard experience by remembering your preferences and settings. And your progress, so you can pause and pick up where you left off reading an episode even on a different device.
• To find out if our emails have been read and if you find them useful

A few things on our websites wouldnt work without some cookies. Tech people call these strictly necessary cookies. They’re always on when you visit us.

But we want to use others like functional, performance and advertising cookies to make your experience more enjoyable.

Well only use them if youve agreed. You can always change your mind. Bear in mind there are some other cookies out there from other companies. These "third-party cookies" might track how you use different websites, including ours. For example, you might get a social media company’s cookie when you see the option to share something. You can turn them off, but not through us.

How long do cookies last?

Some are erased when you close the browser on your website. Others stay longer, sometimes forever, and are saved onto your device so that they are there when you come back.

How do I control my cookies and tracking?

When you first visit us, we’ll tell you about our cookies and ask you to agree if we can use them. You can always change your mind by going to your settings.

Stopping all cookies might mean you cant access some LVH services, or that some of them might not work properly for you.

Another way to control some tracking is in the settings on your device.

12. How will I find out about changes to this policy?

We update this policy sometimes. If we make important changes, like how we use your personal information, we’ll let you know. It might be a notice or an email or a message when you next log-in.

If you dont agree to the changes, then you can always stop using our services, delete your membership and stop giving us any more personal information. Wed be sorry to see you go.

13. How can I contact The LVH Group Ltd?

Find out more and contact us about your rights.

For any other questions or comments about this policy contact to our Data Protection Officer:

• By email – dataprotection@ladyvictoriahoward.com
• By post

The LVH Group Ltd
20/F, 28 Queens Road Central
Hong Kong
Attn: Data Protection officer